The design of products is well understood, taught and practiced the world over. Our experience as consumers is shaped by the physical and functional design of these products in every way from the shoes on our feet and the car that we drive to the tools that we use and the food that we eat. Product Designers are recognised as the vector for function, beauty and symbolism in the tangible, everyday ‘things’ around us.

But our lives are shaped equally by the non-tangible, by our ‘experience’ as consumers, by the experiences called Services. From the bank account we use and the flights that we take to the schools we attend to the healthcare we need. But who learns how to design excellent services?

There is currently no place to educate the Designers of Services in the discipline of Service Design. But well designed services benefit individuals, organisations and society as a whole through, increased efficiency, higher productivity and greater desirability of experience. Service Designers can be the agents for industrial, economic and social change through the intangible, everyday experiences we consume.

Service Design - Defined

A service can be defined as "a non physical product manufactured by individuals (supplier and consumer) at the point of delivery"  More »

Why Design Services?

The service sector is 69% of the UK’s economy and is at least one third less productive than manufacturing.  
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What is the DIEC?

The Design Innovation Education Centre will be the home of the discipline of Service Design. 
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Projects

The DIEC Service Design Consultancy will take commissions for projects from industry.
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Courses

The DIEC Service Design School will offer courses ranging from two-days to two years. 
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