Marketing-Design Fusion Model

Diagram depicting Marketing Design Fusion Model, as described below

There is a necessary sequence to the evolution of great design, which can be summarised in the four-stage process of:

Discovery - Research and analysis of:
1. Real market needs
2. World context
3. Markets
4. Real user needs
Generation – Creation of a wide range of ideas for possible design improvements:
1. Based on Discovery Phase
2. Concerning: strategy, process & touch points
3. Including existing ideas with criteria for assessment
Synthesis - Combining the best of these ideas into the optimum solution for the specific purpose. Rigerous project evaluation, financial evaluation and customer satisfaction potential creating:
1. Options BP2
2. Identify project components for short, medium and long term application
Enterprise - The translation of design solutions into business logic and language:
1. Blueprint & Business Plan
2. Implementation plan
3. Capital and resource allocation plan