Why Design Services?

Because most people who use services believe they should, and could be better. What is more, poor services are having a drag action on the UK’s productivity.

Even in the world of manufacturing and product, it is often the service wrapped around the product, rather than the product itself that gives a company its competitive edge. For example, which is more valuable to Orange, the phones they sell or the hundreds of pounds a year their customer’s spend on services?

The major objective of service design is to ‘design-in’ productivity, productivity that is not just based on efficiency and effectiveness but also has at its heart, usefulness, usability and desirability.